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NEW YORK ( TheStreet) -- Lorillard (NYSE: LO) hit a new 52-week high Tuesday as it is currently trading at $132.80, above its previous 52-week high of $132.69 with 361,021 shares traded as of 12:55 p.m. ET. Average volume has been 1.2 million shares over the past 30 days. Lorillard has a market cap of $15.13 billion and is part of the consumer goods sector and tobacco industry. Shares are up 15.6% year to date as of the close of trading on Monday. Lorillard, Inc., through its subsidiaries, manufactures and sells cigarettes in the United States. It markets approximately 43 product offerings in various brand names, including Newport, Kent, True, Maverick, and Old Gold. The company has a P/E ratio of 16.4, above the average tobacco industry P/E ratio of 15.1 and below the S&P 500 P/E ratio of 17.7.