The American Society of Magazine Editors (ASME) kicked off their annual Best Cover of the Year Contest yesterday, honoring the most memorable, compelling and iconic magazine covers of 2011. The Reader’s Choice award is hosted by Amazon.com, Inc. (NASDAQ:AMZN), and Amazon.com customers can now vote for their favorite covers on the company’s website. This is Amazon’s third year hosting the contest – in past years, hundreds of thousands of customers participated in choosing the best covers of 2009 and 2010. Amazon.com customers have until April 21 to vote for the best cover in each of the 10 categories, followed by an eight-day voting period to choose the Reader’s Choice best cover overall. Customers can visit www.amazon.com/bestcoversvote to vote for their favorite covers of the year, and will be automatically entered for a chance to win one of 10 Kindle Fire devices in the Amazon.com Best Covers of the Year Sweepstakes (subject to the sweepstakes Official Rules*). “Whether customers are partial to celebrities riding motorcycles or William and Kate’s iconic wedding, it was a visually exciting year in the world of magazines,” said Sean Gorman, Director of Periodicals at Amazon. “Last year, customers chose Harper’s Bazaar’s ‘Twilight’ as the best cover, and we look forward to seeing what comes out on top this year.” “From politics to entertainment, food or just plain fun, there’s nothing like a magazine cover to tell you what’s going on,” said Sid Holt, Chief Executive of ASME. “And now, with Amazon’s help, magazine editors get to find out just what consumers think of these covers.” Customers can view and vote on any of the nearly 300 submitted covers in 10 categories: Celebrity and Entertainment, Men's Interest, Most Delicious, Business & Technology, Lifestyle, Sports and Adventure, Health and Fitness, Science and Nature, Women's Interest, and News and Politics. Once finalists are determined in each category, a final voting period will open on April 22 and run through April 30 to determine the Reader’s Choice best cover of the year across all categories. The Reader’s Choice winner will be announced in New York City on May 2 at the ASME annual meeting, and posted on the Amazon website here: www.amazon.com/magazines. With Amazon Magazines, customers enjoy everyday low prices on more than 40,000 magazine titles, hassle-free renewals, free shipping on all magazines and the ability to cancel at any time for a refund on all unshipped issues. Customers can also visit the Kindle Newsstand at www.amazon.com/kindlenewsstand to browse magazines and newspapers available to read on Kindle and free Kindle reading apps for iPad, iPhone, iPod touch and Android devices. *There is no purchase necessary to enter the sweepstakes. Ends April 30, 2012. See the sweepstakes Official Rules at www.amazon.com/gp/feature.html/?docId=1000769421 for details. About ASME The American Society of Magazine Editors is the principal organization for magazine journalists in the United States. ASME members include the editorial leaders of most major consumer and business magazines published in print and on digital platforms. Founded in 1963, ASME works to defend the First Amendment, protect editorial independence and support the development of journalism. ASME sponsors the National Magazine Awards in association with the Columbia University Graduate School of Journalism.