Sam's flagship brew fought its way into the third round, but re-established itself as the big beer in this race. Boston Lager has a big following of drinkers who've either used it as a springboard to bigger, bolder beers or discovered it as a step up from the safety of pale yellow suds. Its balance of hoppy aroma and flavor with a malty finish meets new drinkers where they're at instead of pushing them into a brew that will make their face pucker and send them running for the nearest 30 pack. Boston Lager is a mild pick at 4.9% ABV and lends itself to sessions where drinkers want more than one. It's subtle, it's consistent and its making a lot more friends lately. Bracket watchers may imply that Boston Lager's success stems from the size of the brewery making it, but evidence suggests it's the other way around. St. Louis: Schlafly APA
Schlafly and its fans have made no secret about their intentions in this bracket. They want to win, they want to win by the biggest margin possible and the want to do it by beating the biggest competitors the bracket throws at them. Well it doesn't get much bigger than this. Schlafly is facing a beast in Samuel Adams Boston Lager, but both its beer and fans appear up to task. The Cascade and Chinook hop-heavy Dry Hopped American Pale Ale is hoppy, bitter and aromatic enough to pack a punch, but sweet enough not to scare away the newcomers. It's not a powerful pale ale at 5.9%, but neither are the Schlafly beers on the taps during Cardinals games at Busch Stadium. This isn't a brewery that seems satisfied with just giving its best shot. When Schlafly fell behind by thousands of votes in the last round, it sent out email blasts, plastered its Facebook page with pleas and sent out multiple tweets on Twitter imploring fans to get out the vote. Their fan base isn't exhausted by the experience: It's energized.
-- Written by Jason Notte in Boston. >To contact the writer of this article, click here: Jason Notte. >To follow the writer on Twitter, go to http://twitter.com/notteham. >To submit a news tip, email: email@example.com.
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