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NEW YORK ( TheStreet) -- The ex-dividend date for Discover Financial Services (NYSE: DFS) is tomorrow, April 3, 2012. Owners of shares as of market close today will be eligible for a dividend of 10 cents per share. At a price of $33.73 as of 9:30 a.m. ET, the dividend yield is 1.2%. The average volume for Discover Financial Services has been 5.3 million shares per day over the past 30 days. Discover Financial Services has a market cap of $14.72 billion and is part of the financial sector and financial services industry. Shares are up 38.9% year to date as of the close of trading on Friday. Discover Financial Services, a bank holding company, offers direct banking and payment services in the United States. It operates in two segments, Direct Banking and Payment Services. The company has a P/E ratio of 7.5, above the average financial services industry P/E ratio of 6.9 and below the S&P 500 P/E ratio of 17.7.