BEIJING, April 2, 2012 /PRNewswire-Asia-FirstCall/ -- Bitauto Holdings Limited (NYSE: BITA) ("Bitauto" or the "Company"), a leading provider of Internet content and marketing services for China's fast-growing automotive industry, today announced that it has revamped the Company's website for used automobiles under a new uniformed resource locator ("URL"), taoche.com, with enhanced features. On April 1, 2012, the Company's website for used cars was re-launched under the URL taoche.com. Traffic to ucar.cn is automatically redirected to taoche.com. Going forward, the Company will refer to its previous "ucar.cn business" segment as "taoche.com business". The Chinese word "tao" carries the meaning of "searching with pleasure" and "taoche" entails a pleasant shopping experience for cars, which better positions the site as a one-stop destination for information on used car selection, purchase and consumption among Chinese users. To lead the overall operation of taoche.com, the Company hired a new vice president with relevant industry experience, including more than seven years at Auto Home where he last held the office of editor-in-chief. William Li, chairman and chief executive officer of Bitauto, commented, "Brand building and product enhancement have been major strategies during the past couple of years. We believe the new URL is easier for Chinese users to remember and is therefore expected to enhance the brand awareness of our used car business. Compared to the previous version under ucar.cn, the new website is cleaner and easier to navigate. After the URL change and website upgrades, I am confident that taoche.com will attract more potential car buyers and dealers." Andy Zhang, chief financial officer of Bitauto, added, "We have been aggressively investing in branding and research and development to support long-term growth. I am especially encouraged by this major milestone. Going forward, we will continue to fund growth initiatives in our used car businesses." About Bitauto Holdings Limited Bitauto Holdings Limited (NYSE: BITA) is a leading provider of Internet content and marketing services for China's fast-growing automotive industry. The Company's bitauto.com and taoche.com (formerly ucar.cn) websites provide consumers with up-to-date new and used automobile pricing information, specifications, reviews and consumer feedback. The Company also distributes its dealer customers' automobile pricing and promotional information through its partner websites, including major portals and search engines operated by Tencent, Netease, and Baidu, as well as social networking websites Renren and Kaixin. Bitauto manages its businesses in three segments, namely bitauto.com business, taoche.com business and digital marketing solutions business. The Company's bitauto.com business provides subscription services to new automobile dealers that enable them to list pricing and promotional information on the Company's bitauto.com website as well as partner websites and search engines. The Company also provides advertising services to dealers and automakers on its bitauto.com website. The Company's taoche.com business provides listing services to used automobile dealers that enable them to display used automobile inventory information on the Company's taoche.com website and partner websites. The Company also provides advertising services to used automobile dealers and automakers with certified pre-owned automobile programs on its taoche.com website. The Company's digital marketing solutions business provides automakers with one-stop digital marketing solutions, including website creation and maintenance, online public relations, online marketing campaigns and advertising agent services.