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NEW YORK ( TheStreet) -- Philip Morris International (NYSE: PM) hit a new 52-week high Friday as it is currently trading at $88.68, above its previous 52-week high of $88.51 with 1.5 million shares traded as of 10:35 a.m. ET. Average volume has been 6.1 million shares over the past 30 days. Philip Morris International has a market cap of $128.8 billion and is part of the consumer goods sector and tobacco industry. Shares are up 10.4% year to date as of the close of trading on Thursday. Philip Morris International Inc., through its subsidiaries, manufactures and sells cigarettes and other tobacco products. The company has a P/E ratio of 18.7, above the average tobacco industry P/E ratio of 15.7 and above the S&P 500 P/E ratio of 17.7.