BENSALEM, Pa., March 26, 2012 /PRNewswire/ -- Charming Shoppes, Inc. (Nasdaq: CHRS) a leading apparel retailer specializing in women's plus-size apparel, today announced that Jeffrey H. Liss has been promoted to Senior Vice President - General Manager of Charming Direct, the Company's Direct-to-Consumer business. As General Manager of Charming Direct, Liss will have full responsibility for the Company's direct-to-consumer and e-commerce businesses, including the Company's retail brands' related e-commerce businesses and Figi's, the Company's food and gift business. Liss will also be responsible for the Company's CRM and Customer Insights functions. He reports directly to Anthony M. Romano, President and Chief Executive Officer of Charming Shoppes, Inc. Liss previously served as Senior Vice President and Chief Operating Officer of Charming Direct, overseeing the Finance, Planning, Operations, Logistics, and Customer Service teams. Prior to that, Liss held the position of Vice President of Strategy and also led the Customer Insights team responsible for developing a deeper understanding of - and a closer relationship with – the Company's customers. He joined Charming Shoppes in 2004 from Gunn Partners, where he held the position of Senior Managing Consultant. Commenting on Liss' promotion, Anthony M. Romano, President and Chief Executive Officer of Charming Shoppes, Inc. stated, "I am pleased to announce that Jeff Liss has assumed the executive leadership role for Charming Direct as SVP and General Manager. Digital sales are an important and growing component at Charming Shoppes, and Jeff and his team remain focused on providing industry leading innovations with the goal of driving revenue increases. From his previous role as Chief Operating Officer of Charming Direct, Jeff brings a superb set of skills to this position. In this role, Jeff has become a member of our executive leadership team." At January 28, 2012, Charming Shoppes, Inc. operated 1,857 retail stores in 48 states under the names LANE BRYANT®, CACIQUE®, LANE BRYANT OUTLET®, FASHION BUG®, FASHION BUG PLUS® and CATHERINES PLUS SIZES®. The Company also operates the Figi's family of brands, including the holiday food and gifts catalog Figi's® Gifts in Good Taste®, the home and gifts catalog Figi's® Gallery and its wholesale unit Figi's Business Services. For more information about Charming Shoppes and its brands, please visit www.charmingshoppes.com, www.lanebryant.com, www.cacique.com, www.fashionbug.com, www.catherines.com, www.loop18.com, www.figis.com, and www.figisgallery.com. SOURCE Charming Shoppes, Inc.