"Let's say a leader comes up with a strategy and he has to sell it to the investors. He's going to face some tough questions and so he has to be able to -- especially coming out of this last recession, a lot of companies changed strategy to be able to handle that criticism of a company doing poorly -- defend what your current strategy is. It takes a lot of perseverance and poise," he says.

"In these press conferences, Tebow is always very upbeat, very poised, even in tough questions," Starich says. "He's eternally optimistic, even when things are looking down."

3. Authenticity and accountability go a long way for a small firm.
Lesson No. 3 goes back to transparency, but it's important for such people as leaders, owners and CEOs to take responsibility for their actions not only when the result is positive, but when a problem occurs.

There were countless times during the NFL season Tebow essentially screwed up. But he never pointed fingers, and he took responsibility for his actions. That's commendable in any situation, says Craig Libis, CEO of Executive Recruiting Consultants.

"He always tries to deflect anything that is good coming to him. He's works very hard to deflect that to his teammates. I think that is very worthy. It shows a certainly amount of humility. It's very evident that he is a strong team player," Libis says.

That authenticity is key in gaining trust, Libis says.

"I don't know the inner workings of Tim Tebow and what he does outside football, but all the stories you hear, you truly believe this guy is authentic and there aren't skeletons in his closet," he says.

"As someone who is leading a group of people, any CEO or business leader can talk a good game, but how do you live it? We need to have more accountability in corporate America," Libis adds. "If you're leading here in the office, what are you doing outside the office" that can affect that?

Move over Linsanity, we've got Timsanity coming to town.

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

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