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NEW YORK ( TheStreet) -- Polaris Industries (NYSE: PII) hit a new 52-week high Friday as it is currently trading at $70.66, above its previous 52-week high of $70.31 with 1.3 million shares traded as of 3:35 p.m. ET. Average volume has been 795,200 shares over the past 30 days. Polaris has a market cap of $4.33 billion and is part of the consumer goods sector and automotive industry. Shares are up 20.2% year to date as of the close of trading on Thursday. Polaris Industries Inc., together with its subsidiaries, engages in designing, engineering, manufacturing, and marketing off-road vehicles, snowmobiles, and on-road vehicles primarily in the United States, Canada, and Europe. The company has a P/E ratio of 21, above the average automotive industry P/E ratio of 20.3 and above the S&P 500 P/E ratio of 17.7.