Shares of Priceline.com hit a 52-week high Friday of $717.17. The stock's 52-week low of $411.26 was set on Oct. 4. Priceline.com's forward P/E is 18.6X; the average for travel and tourism companies is 16.59. For comparison, Expedia ( EXPE) has a lower forward P/E of 10.7X. Nineteen of the 22 analysts who cover Priceline.com rate it at buy. Three analysts give the stock a hold rating and one rates it at sell. TheStreet Ratings gives Priceline.com an A grade with a buy rating and $775 price target. The stock has risen 52.99% year to date. -- Written by Alexandra Zendrian in New York. >To contact the writer of this article, click here: Alexandra Zendrian >To submit a news tip, send an email to: firstname.lastname@example.org. >To follow the writer on Twitter, go to Alexandra Zendrian.