Protective Life Corporation (“Protective”), (NYSE:PL) will participate in the upcoming J.P. Morgan 2012 Insurance Conference in New York, New York on Thursday, March 29, 2012. Richard J. Bielen, Protective’s Vice Chairman and Chief Financial Officer, will discuss the Company’s results and strategic direction beginning at 1:00 p.m. Eastern time that day.

The presentation will be publicly available via dial-in and can be accessed by calling (800)475.8426 (toll free) or (517)308.9052 (toll) and using the passcode: LIFE. Presentation materials will be available on Protective’s website at www.protetive.com.

About Protective Life Corporation

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.6 billion and as of December 31, 2011 had assets of approximately $52.9 billion.

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