Know your strengths. As the gifted hunter she is, Katniss knows there is no one in the arena better than her with a bow. "Likewise, be sure your business plays to your talents and interests. If you have no experience with computers, a tech company probably isn't your best bet," Entrepreneur says. Fill a need. Like Katniss' sponsors do when they see her suffering from burns and send down soothing ointment. "Before you start your new venture, you must identify an unmet need in the marketplace that your company can fill," the article says. Master the basics. Katniss is smart, when training for the arena, she and her fellow contestants concentrate on basic survival skills as opposed to advanced combat. "Before starting your own enterprise, learn the basics. ... Those early lessons will help prevent easily avoidable and costly mistakes down the road," the article says. Be yourself. Katniss never loses who she is in the Games and makes sure the audience is reminded of that. "Potential customers respond to a business they can relate to. So, if you're young and hip, flaunt it. If your business is socially conscious, let it show. And like Katniss, you will be rewarded," the article says.3. We're gearing up for the New York XPO for Business The seventh annual New York XPO for Business will be held May 2-3 at the Javits Center in New York City. With more than 15,000 attendees, the trade show features small-business exhibitors, seminars and other interactive features for small businesses in the tri-state area. -- Written by Laurie Kulikowski in New York. To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com. To follow Laurie Kulikowski on Twitter, go to: http://twitter.com/#!/LKulikowski >To submit a news tip, email: firstname.lastname@example.org.
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