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NEW YORK ( TheStreet) -- Nu Skin (NYSE: NUS) hit a new 52-week high Wednesday as it is currently trading at $60.12, above its previous 52-week high of $59.96 with 341,299 shares traded as of 2:40 p.m. ET. Average volume has been 548,600 shares over the past 30 days. Nu Skin has a market cap of $3.02 billion and is part of the consumer goods sector and consumer non-durables industry. Shares are up 22.3% year to date as of the close of trading on Tuesday. Nu Skin Enterprises, Inc. develops and distributes anti-aging personal care products and nutritional supplements worldwide. The company sells its personal care products under the Nu Skin brand; and nutritional supplements under the Pharmanex brand. The company has a P/E ratio of 24.9, above the average consumer non-durables industry P/E ratio of 22.2 and above the S&P 500 P/E ratio of 17.7.