IBM Could Become Biggest Cloud Player

The following commentary comes from an independent investor or market observer as part of TheStreet's guest contributor program, which is separate from the company's news coverage.

NEW YORK ( Trefis) -- IBM ( IBM) unveiled its IBM SmartCloud Foundation to help companies speed up delivery, lower risk and better control the move to deploy cloud alongside their existing production environments.

The move will allow organizations to install, manage, configure and automate the creatio n of cloud services in private, public or hybrid environments with higher level of control than before. The offering followed a recent study by IBM Institute for Business Value that found that 90% of organizations expect to adopt or substantially deploy a cloud model in the next three years.

Over the past few years, cloud computing has become a prime focus area for IBM, and the company now offers nearly an entire range of cloud services and solutions available anywhere in the market.

By better integrating them and pitching its entire range of offerings collectively, IBM is taking a big swing at this huge market. Some of the other major and upcoming players in the cloud computing market today are Amazon ( AMZN), Microsoft ( MSFT), Salesforce.com ( CRM), HP ( HP), Oracle ( ORCL), and Apple ( AAPL), among others.

We currently have a $219 Trefis price estimate for IBM , implying a premium of about 7% over the current market price.

See our full analysis on IBM here.

The entire suite of IBM cloud offerings now includes everything from platform as a service, infrastucture as a service, cloud backup services, and software as a service. IBM's SaaS offerings again encompass a myriad of software with the latest addition of IBM Docs, a cloud-based Office productivity suite to create, manage, share and collaborate documents, spreadsheets and presentations.

While IBM Docs will have to compete directly with more popular and competitively priced products like Google Docs, Microsoft Office 365 and a number of other online office suites, IBM is betting on "enterprise-grade security" and its "collective" offering to draw customers. The same is true for most of IBM's cloud offerings, i.e. they all individually have a number of competitors, but there is no other company that offers all of them collectively. This could turn out to be huge strategic advantage for IBM.

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