Oral-B Glide(R) Pro-Health Clinical Protection Floss (Photo: Business Wire)

Crest ® and Oral-B ® Pro-Health ® announce a clinical breakthrough in oral care: the Pro-Health Clinical Plaque Control line of products, which includes the Crest Pro-Health Clinical Plaque Control Toothpaste, Crest Pro-Health Clinical Rinse, Oral-B Pro-Health Clinical Pro-Flex® Toothbrush and Oral-B Glide® Pro-Health Clinical Protection Floss. When used together, these products significantly reduce plaque, help prevent it from coming back, and help your dental professional feel confident that you are maintaining a clean and healthy mouth between dental visits.
Pro-Health Clinical Plaque Control Line of Products (Photo: Business Wire)

Pro-Health Clinical Plaque Control Line of Products (Photo: Business Wire)

Plaque is a sticky deposit of bacteria that constantly forms on the teeth and along the gum line. While build-up of plaque can trap stains on the teeth and contribute to tartar formation, importantly, plaque is the primary factor in the development of gingivitis. Gingivitis, an early stage of gum disease, affects more than half of the U.S. adult population. When used together, the Pro-Health Clinical Plaque Control products significantly reduce plaque, prevent it from coming back and help you maintain a professional level of clean at home for up to two months.

“You may think you’re doing all you can to protect against plaque, but new high resolution image technology shows that daily oral hygiene may only remove about one-half of existing plaque. The remaining plaque can quickly accumulate throughout the day, overnight and between brushing,” says Dr. Robert Gerlach, DDS, MPH Research Fellow, P&G Global Oral Care Research. “We developed the Clinical Plaque Control line to combat this issue. When used together, these products are clinically proven to help keep plaque from coming back by killing plaque germs and slowing their ability to generate new plaque.”

The partnership between you and your dental professional is crucial to achieving long-term oral health. Just like an athletic coach trains its team to achieve peak physical fitness in between events, your dental professional acts as your oral care coach providing advice and tools you need to maintain a healthy mouth and confident smile between cleanings.

“My patients often ask what they can do to prevent plaque,” says Amy Hazlewood, RDH, BS. “I always say the first line of defense is to get a professional cleaning every six months. Additionally, to maintain the benefits of the professional cleaning, I coach my patients to use products that can reduce and control plaque, such as the Pro-Health Clinical Plaque Control products, which help us both feel secure in the health of their smile.”

To celebrate the relationship between you and your dental professional, Crest ® and Oral-B ® invite you to enter the Pro-Health Clinical Olympic Games Sweepstakes for the chance to win a trip to the London 2012 Olympic Games, and also enter into a weekly drawing to receive the full product line. To enter the sweepstakes visit www.crestoralbclinical.com/olympicgamessweeps. You may also have the opportunity to nominate your dental professional to receive additional sweepstakes entries. The consumer sweepstakes begins on March 15 th and will run through May 31 st. No purchase necessary. Void where prohibited.

P&G is a proud sponsor of the London 2012 Olympic Games and is a global marketing partner with the International Olympic Committee (IOC) in support of the Olympic Movement, which will reach through the next five Olympic Games from London 2012 through the 2020 Olympic Games. To learn more about P&G at the Olympic Games visit Crest and Oral-B on Facebook or on Twitter ( @Crest, @OralB). For product information, visit: www.crestprohealth.com.

The Pro-Health Clinical Plaque Control line of products includes:
  • Crest Pro-Health Clinical Plaque Control Toothpaste is clinically proven to help keep plaque from coming back and works by killing plaque germs and slowing down their ability to generate new plaque. Suggested Retail Price: $4.25 (4 oz) $4.75 (5.8 oz).
  • Crest Pro-Health Clinical Rinse is Crest’s most advanced formula ever, a clinical breakthrough that helps keep your teeth 91 percent clean of plaque for up to two months after a dental visit. Suggested Retail Price: $5.99 (500 mL) $7.29 (1L).
  • Oral-B Pro-Health Clinical Pro-Flex Toothbrush has flexing sides that individually adjust to teeth and gums to clean areas where plaque growth begins and removes up to 93 percent of hard-to-reach plaque with regular use. Suggested Retail Price: $4.99.
  • Oral-B Glide Pro-Health Clinical Protection Floss is clinically proven to help reverse gingivitis in two weeks as part of a comprehensive dental health routine. It slides up to 50% more easily in tight spaces versus regular floss and effectively removes plaque and food particles in between teeth to help prevent cavities. Suggested Retail Price: $3.99.

For more information, visit: www.crestprohealth.com.

ABOUT CREST

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

ABOUT PROCTER & GAMBLE

P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50189713&lang=en

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link: http://www.businesswire.com/smp/crestoralbclinical/

Copyright Business Wire 2010

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