NEW YORK (TheStreet) - "The big question," wrote The Wall Street Journal about Apple's ( AAPL) announcement that it will finally deploy its $100 billion cash hoard, is whether its plan will be enough to "satisfy salivating shareholders."Yes, that is one question. But perhaps not the biggest. In fact, the Journal, Barron's and most other media outlets failed to ask--let alone answer--the biggest. Why did Apple choose this precise moment in time to finally announce a plan for its cash? Does it have anything to do with worry about the new iPad release and an attempt to deflect attention? The New York Times struggled to get there, but was too subtle by half. It mentioned that Apple just released a new iPad, soon adding that Apple would not be updating on business trends during the announcement. But you have to read well between the lines to make any possible connection. And perhaps there is none to make. Though the new iPad seems an incremental advance from its predecessor, perhaps it is selling splendidly. We don't know. The media and traders can count lines in stores and make suppositions from Apple's claims of a sellout, but who knows? How do the lines compare? Will they sustain? How many sold-out iPad's were even stocked? Since traders don't know, they have to ask questions based on what they do: Apple has, since pretty much the earth cooled, steadfastly refused to put its mountain of cash to work in any form. Now they choose the weekend a new iPad hits the shelves to reverse course? Is there a direct connection? At this point, no one can rightly answer. But if you don't start asking the question--and the media did not--you won't find out, now or down the road a bit.