Dow Today: Coca-Cola (KO) Lower

The Dow Jones Industrial Average ( ^DJI) is trading down 1.0 points at 13,251 as of Friday, Mar 16, 2012, 11:25 a.m. ET. During this time, 548.9 million shares of the 30 Dow components have changed hands vs. an average daily trading volume of 818.6 million. The NYSE advances/declines ratio sits at 1,315 issues advancing vs. 1,539 declining with 133 unchanged.

Holding back the Dow today is Coca-Cola (NYSE: KO), which is lagging the broader Dow index with a 23-cent decline (-0.3%) bringing the stock to $70.10. This single loss is lowering the Dow Jones Industrial Average by 1.74 points or roughly accounting for 174% of the Dow's overall loss. Volume for Coca-Cola currently sits at 5.8 million shares traded vs. an average daily trading volume of 7.7 million shares.

Coca-Cola has a market cap of $154.22 billion and is part of the consumer goods sector and food & beverage industry. Shares are up 0.5% year to date as of Thursday's close. The stock's dividend yield sits at 2.9%.

The Coca-Cola Company, a beverage company, engages in the manufacture, marketing, and sale of nonalcoholic beverages worldwide. The company primarily offers sparkling beverages and still beverages. The company has a P/E ratio of 19, above the average food & beverage industry P/E ratio of 12.5 and above the S&P 500 P/E ratio of 17.7.

TheStreet Ratings rates Coca-Cola as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, good cash flow from operations, solid stock price performance, expanding profit margins and largely solid financial position with reasonable debt levels by most measures. We feel these strengths outweigh the fact that the company has had sub par growth in net income.