ATLANTA, March 16, 2012 /PRNewswire/ -- Equifax today announced it will be presenting two informative sessions at the Consumer Bankers Association's (CBA) upcoming CBA LIVE 2012 in Austin, Texas, March, 19-21, 2012. CBA, the voice of the retail banking industry, is the leading provider of education, research and federal representation on retail banking issues. (Logo: http://photos.prnewswire.com/prnh/20060224/CLF037LOGO ) On Monday, March 19 at 9 a.m., Jason Flemish, product manager of Alternative Data, Equifax, and Hugh Lloyd-Thomas, group vice president of Consumer and Small Business Credit, IXI Services, a division of Equifax, will lead a pre-conference session, "Beyond the Traditional Credit File: Using Differentiated Data to Gain a 360 Degree View of Consumers." During this session, attendees will gain insights about the economic profiles – including wealth, income, spending and credit usage – of consumers that are getting credit in today's environment. In addition, speakers will explore real-world case studies leveraging differentiated, alternative data products and positive payment histories to make more profitable acquisition decisions. Rissi Lovern, vice president of Commercial Information Solutions, Equifax, will moderate CBA's Small Business "Credit and Lending Forum" on Tuesday, March 20 at 11:15 a.m. Panelists include industry executives from Wells Fargo, Bank of America, IBERIABANK and American Express, who will discuss the latest trends in small business lending included in Equifax's Lending Trends Benchmark report, a part of its Small Business Market Navigator product suite. Equifax is a premier corporate sponsor of the three-day event. Through this sponsorship, Equifax will work with CBA's membership of senior banking leaders on meeting tomorrow's challenges with unique technology and data to make better lending decisions. CBA members will also benefit by having greater access to Equifax business credit intelligence, IT authentication/identification, wealth management data and small business solutions.