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NEW YORK ( TheStreet) -- Shuffle Master (Nasdaq: SHFL) hit a new 52-week high Friday as it is currently trading at $17.50, above its previous 52-week high of $17.49 with 196,657 shares traded as of 10:34 a.m. ET. Average volume has been 339,600 shares over the past 30 days. Shuffle Master has a market cap of $676.6 million and is part of the consumer goods sector and consumer durables industry. Shares are up 47% year to date as of the close of trading on Thursday. Shuffle Master, Inc. manufactures and distributes gaming devices, and operates inter-casino linked systems and slot routes. It leases, licenses, and sells its products. The company has a P/E ratio of 27.1, above the average consumer durables industry P/E ratio of 21.8 and above the S&P 500 P/E ratio of 17.7.