Full Screen Mobile Ads Don’t Suck When It Comes To Payouts Says ValueClick’s Mobile Ad Unit, Greystripe®

Is bigger really better? When it comes to mobile ads, it just may be. Greystripe, a division of ValueClick Inc. (Nasdaq: VCLK), is today releasing data showing its full-screen mobile ads earn developers and publishers 5 times more than banner ads. This was calculated by analyzing all campaigns running in the Greystripe network over two months’ time.

The mobile ad space has been the center of a lot of media buzz over the past few weeks: acquisitions, major ad networks cutting the costs of their campaigns, and rumors of a social networking force launching its own mobile ads. But while other companies are making major changes, Greystripe is announcing impressive results for publishers and developers. The apps in Greystripe’s network earn as much as $1,330 in daily revenue and up to $24,811 in monthly revenue.

“In 2010, Steve Jobs famously said ‘Mobile ads suck’. Over the past two years we have seen mobile advertising come a long way,” said Kurt Hawks, general manager at Greystripe. “We are an industry leader in rich media full-screen ads, and the money our publishers and app developers make in the Greystripe network reflects that.”

With these results, the mobile ad network has shown that it’s not only a friend to advertisers, but to publishers and developers as well. With publishers and developers finally earning real money through their mobile websites and apps, Greystripe has demonstrated that mobile advertising is an effective way to monetize. The company is the market leader in full-screen interstitial ads on iPhone and Android apps, with a focus on large rich media and video ad formats, giving publishers and developers high eCPM’s.

“Greystripe has consistently been the top performing mobile ad network for us!” said Tiffany Nasralla, digital marketing strategist at Moguldom. “We have seen eCPM’s that are significantly higher than industry standards. Not only do they deliver high CPM’s, they also provide great customer service and are always responsive.”

To integrate Greystripe’s SDK in only a few simple steps, visit: http://www.greystripe.com/developers/

About Greystripe

Greystripe, a division of ValueClick, Inc. (Nasdaq: VCLK), is the largest brand-focused mobile advertising network in the US by reach. Greystripe delivers the highest engagement and most sophisticated targeting for brand marketers, the maximum revenue for publishers and app developers, and the best ad experience for users. Greystripe’s proprietary advertising platform serves billions of rich media impressions to over 40 million users of touch-driven devices through more than 10,000 application titles and mobile websites across all major mobile platforms.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest digital marketing companies. Through a unique combination of data, technology and services, ValueClick increases brand awareness and drives customer acquisition at scale for the world’s largest advertisers, and maximizes advertising revenue for tens of thousands of online and mobile publishers. ValueClick’s brands include Commission Junction, ValueClick Media, Dotomi, Greystripe, Mediaplex, Smarter.com, CouponMountain.com, Investopedia.com, and PriceRunner. The Company is based in Westlake Village, California, and has offices in major advertising markets worldwide. For more information, please visit  www.valueclick.com.

Copyright Business Wire 2010