Net Element (OTCQB:NETE), a technology services provider and Internet publisher, today announced its agreement to appoint Michael Waltrip to an advisory board position with its subsidiary Motorsport.com, a comprehensive digital destination for the motorsports world. In this role, the NASCAR driver, two-time winner of the Daytona 500, and co-owner of Michael Waltrip Racing will work alongside Emerson Fittipaldi, Motorsport.com chairman and Hall of Fame motorsports legend, to help reach a new generation of motorsports fans. Waltrip will leverage his extensive industry knowledge, expertise and personal contacts to solidify the company’s vision and develop and implement its strategic plan to appeal to a broader base of race fans globally.
In addition, Waltrip said, he looks forward to working with the company’s prestigious leadership, including its chairman, Emerson Fittipaldi. “I’m excited to work closely with Emmo to help get more fans in the sport.”Waltrip said he plans to:
- Work to help Motorsport.com establish partnerships with top global brands and media companies.
- Support and promote Motorsport.com’s technology innovation, particularly in delivering unique HD and 3-D race video and social media content online, and leverage its technology platform to redefine online racing experiences and get more fans involved with motorsports.
- Serve as a personal brand ambassador actively promoting Motorsport.com and heightening its profile at all of his events and in premier race series worldwide, as well as on his personal social media profiles on Facebook and Twitter.