BALTIMORE ( Stockpickr) -- Forget the traditional ways of generating investment ideas -- instead, let the crowd do it for you.From hedge funds to individual investors, scores of market participants are turning to social media to figure out which stocks are worth watching. It's a concept that's known as "crowdsourcing," and it uses the masses to identify emerging trends in the market. Crowdsourcing has long been a popular tool for the advertising industry, but it also makes a lot of sense as an investment tool. After all, the market is completely driven by the supply and demand, so it can be valuable to see what names are trending among the crowd. >>5 Big Stocks to Trade for Gains While some fund managers are already trying to leverage social media resources like Twitter to find algorithmic trading opportunities, for most investors, crowdsourcing works best as a starting point for traders who want a starting point in their analysis. Today, we'll leverage the power of the crowd to take a look at six of the highest-trending stock searches on Google. With earnings season still managing to grab onto the headlines this week, you can bet that earnings names are dominating today's list -- and incidentally, so are small-caps. Here's a look at how these most searched names are trading technically.