NEW YORK ( TheStreet) -- Priceline.com (Nasdaq: PCLN) hit a new 52-week high Thursday as it is currently trading at $657, above its previous 52-week high of $655.33 with 106,800 shares traded as of 10 a.m. ET. Average volume has been one million shares over the past 30 days. Priceline.com has a market cap of $26.07 billion and is part of the services sector and leisure industry. Shares are up 39.1% year to date as of the close of trading on Wednesday. priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. The company has a P/E ratio of 31.7, above the average leisure industry P/E ratio of 27.7 and above the S&P 500 P/E ratio of 17.7.
- Sign up for TheStreet's FREE Dividend and Income Investor Newsletter