Srinivasan added, “This year we provided an even higher caliber of educational sessions, product demonstrations, and voice-of-customer panels highlighted by real-world case studies and workshops for our attendees. It was also exciting to see an increase in attendees from casino marketing departments, which demonstrates the value of our solutions for increasing the casino guest experience.”Bally’s systems connect and manage gaming machines worldwide, and much of what is learned from Bally’s global customer base in terms of scale and complexity is embedded in the technologies spotlighted at the conference. Since 2005, Bally Technologies’ systems customer base has grown 76 percent. In addition to competing in two conference tournaments (Mobile and DM Tournaments), conference attendees had the opportunity to experience many of Bally’s systems products. One of the key products highlighted was the award-winning iVIEW DM player-communication technology, which enables gaming operators to present personalized content, such as player account information and directed marketing messages, on the main game screen without interrupting play. iVIEW DM also enables point-of-sale marketing to improve player experiences. Also shown was Bally’s EBS. When combined with Bally’s iVIEW and iVIEW DM player-user-interfaces, EBS creates incredible excitement on the casino floor through floor-wide bonusing events at each gaming machine. Attendees also had the opportunity to learn more about exciting and innovative Bally products such as CoolSign® media-management, which allows operators to manage digital displays throughout a casino. To enrich the conference, Bally also hosted basketball legend Earvin “Magic” Johnson, who gave an inspirational speech to attendees about succeeding in business and life and overcoming challenges. A record number of sponsors for Bally Systems User Conference 9, listed in alphabetical order, included a number of leading gaming industry partners that had their products and services on display: ACI, Agilysys, AGT, Spacheta, Avnet, Axiomtex, BCM Advanced Research, Bsquare, Cisco Systems, FutureLogic, HP, IBM, Kontron, JCM, MEI, MICROS Systems, Inc., Mintronix, New Wave Automation, NRT Technology Corp., PAR, Pechanga Technology Solutions Group, Seneca, Sightline Payments, Software AG, Stratus, TekVisions, Transact Technologies, and VMware.
About Bally Technologies, Inc.With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn. This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date. – BALLY TECHNOLOGIES, INC. – Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50204943&lang=en