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NEW YORK ( TheStreet) -- The ex-dividend date for Rogers Communications (NYSE: RCI) is tomorrow, March 15, 2012. Owners of shares as of market close today will be eligible for a dividend of 40 cents per share. At a price of $39.79 as of 9:30 a.m. ET, the dividend yield is 4.1%. The average volume for Rogers has been 332,500 shares per day over the past 30 days. Rogers has a market cap of $16.06 billion and is part of the technology sector and telecommunications industry. Shares are up 3.3% year to date as of the close of trading on Tuesday. Rogers Communications Inc. operates as a communications and media company in Canada. The company's Wireless segment provides retail and business voice and data wireless communications services. It operates a global system for mobile communications and general packet radio service network. The company has a P/E ratio of 14.3, above the average telecommunications industry P/E ratio of 13.4 and below the S&P 500 P/E ratio of 17.7.