Direct Alliance Wins Two Gold, One Silver And Three Bronze Stevie® Awards In 2012 For Sales And Customer ServiceSM

TeleTech Holdings, Inc. (NASDAQ: TTEC), one of the largest global providers of customer experience and engagement solutions, announced today that its revenue generation division, Direct Alliance, was presented with six Stevie® Awards in the 2012 Stevie Awards for Sales & Customer Service, the world’s top sales, contact center and customer service awards.

Direct Alliance was recognized as the “Sales Outsourcing Provider of the Year,” and “Government Sales Team of the Year,” with the presentation of two gold Stevie Awards. Direct Alliance also earned a silver award for “Online Sales Team of the Year” and three bronze awards for “Adaptive Revenue Generation Platform,” “eCommerce Customer Service,” and “Telesales Team of the Year.”

“It is an honor to be recognized by the Stevie Awards for our ability to drive positive sales and marketing outcomes for our clients,” said Judi Hand, president of Direct Alliance. “In this hypercompetitive market, our ability to help our clients generate qualified leads, acquire profitable customers, and grow revenue is paramount. The awards recognize our ability to increase customer engagement, loyalty and lifetime value through the design and execution of fully integrated, technology-enabled sales and marketing solutions.”

Direct Alliance won the Gold Stevie, “Sales Outsourcing Provider of the Year,” for their Adaptive Engagement Solution, a technology-enabled sales platform that helps clients increase sales profitability, build stronger customer relationships and enhance lifetime account value. By combining marketing analytics with a dynamic, specially trained sales team, Direct Alliance’s Adaptive Engagement Solution was able to deliver a 900 percent return on investment for a U.S. automotive company, and reduced customer churn by 20 percent for a leading wireless customer.

“We’re delighted to kick off our celebration of the 10th year of the Stevie Awards movement with the 2012 Stevie Awards for Sales & Customer Service,” said Michael Gallagher, president and founder of the Stevie Awards. “It’s gratifying and inspiring to have received so many remarkable entries for this year’s competition.”

More than 1,000 entries from organizations of all sizes and in virtually every industry were submitted to this year’s competition, an increase of almost 30% over 2011. Details about the Stevie Awards for Sales & Customer Service and the list of Stevie winners in all categories are available at www.stevieawards.com/sales.

ABOUT THE STEVIE AWARDS

Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

Sponsors and supporters of the 6th annual Stevie Awards for Sales & Customer Service include American Support, the Business TalkRadio Network, Coloredge Los Angeles and New York, Competence Call Center, SDL and ValueSelling Associates.

ABOUT DIRECT ALLIANCE

Recognized by the Stevie Awards as 2012 Sales Outsourcing Provider of the Year, Direct Alliance offers revenue generation solutions for its clients across a variety of countries and industries, including communications and media, high technology, online advertising and retail, automotive, financial services and healthcare. Utilizing the latest technology and best practices, Direct Alliance provides integrated sales and marketing solutions for lead generation, customer acquisition, onboarding, lifecycle digital marketing, analytics, account management and retention. These solutions enable highly recognized brands to maximize market coverage and customer engagement among small and mid-size businesses, Public Sector and businesses that engage consumers through dealers and resellers. Founded in 1993, Direct Alliance is headquartered in Tempe, Arizona and employs more than 2,000 people in U.S., Canada, Philippines, Brazil and Australia. It is a wholly-owned subsidiary of TeleTech Holdings, Inc. (NASDAQ: TTEC), a top 100 global outsourcing provider recognized by the International Association of Outsourcing Professionals (IAOP). For additional information, visit www.DirectAlliance.com or call 800.656.5827.

ABOUT TELETECH

For 30 years, TeleTech and its subsidiaries have helped the world’s most successful companies design, build, implement and manage superior customer experiences across the customer lifecycle in order to drive shareholder value. As the go-to partner for the Global 1000, the TeleTech group of companies delivers technology-based solutions that maximize revenue, transform customer experiences and optimize business processes. From strategic consulting to operational execution, our more than 44,000 employees drive success for clients in the communications and media, financial services, government, healthcare, technology, transportation and retail industries. Our companies deliver award-winning integrated solutions in support of customer innovation , revenue generation, technology innovation, enterprise innovation, learning innovation and professional services. For additional information, please visit www.teletech.com.

Copyright Business Wire 2010

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