NEW YORK (TheStreet) -- We have endured a few hiccups, but the bulls have shown an unwillingness to give up the reigns as we head towards the end of the first quarter of 2012.This relentless march higher has helped restore some confidence and drive investors back into riskier asset classes and corners of the globe. While encouraging, there are still investors who remain on a hair-trigger. In the event of a shakeup, these individuals will be quick to express their doubts and scramble for the comfort of safe haven asset classes. Fortunately for these individuals, the expansion of the ETF industry has led to the development of products designed to help them stay invested while protecting against an upheaval.
DVYE goes further than offering a new take on this corner of the dividend universe in order to contend with DEM, though. The newcomer goes for the jugular, slashing i expenses in order to draw crowds of cost-conscious investors. With an expense ratio of 0.49%, DVYE is considerably cheaper than its veteran alternative. Goldman, Vampire Squids Go Hungry For now, I urge investors to continue to turn to DEM to get their emerging market dividend fix. DVYE has gathered steam in its opening weeks of trading. However, like any new product, the fund will take time to secure its spot in the highly-competitive ETF universe. DEM poses as an especially challenging adversary. With over $3 billion in assets under management, the fund is one of the largest in the business. -- Written by Don Dion in Williamstown, Mass.