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NEW YORK ( TheStreet) -- The ex-dividend date for Western Union Company (NYSE: WU) is tomorrow, March 14, 2012. Owners of shares as of market close today will be eligible for a dividend of 10 cents per share. At a price of $17.86 as of 9:30 a.m. ET, the dividend yield is 2.3%. The average volume for Western Union has been 5.3 million shares per day over the past 30 days. Western Union has a market cap of $11.86 billion and is part of the services sector and diversified services industry. Shares are down 2.6% year to date as of the close of trading on Monday. The Western Union Company provides money transfer and payment services worldwide. The company's Consumer-to-Consumer segment offers consumer-to-consumer money transfer services through a network of third-party agents using multi-currency and real-time money transfer processing systems. The company has a P/E ratio of 9.6, below the average diversified services industry P/E ratio of 12.9 and below the S&P 500 P/E ratio of 17.7.