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Monster Energy continues to dominate the energy market, much like Tiger Woods once dominated the golf world.
Coca-Cola's deals team may want to look to competitor Dr Pepper Snapple Group for inspiration.
If you want to shock your system with an overdose of sugar, by all means try Monster's new super soda.
Monster Beverage (MNST) reported earnings and revenue that were lower than analysts' projections for the 2016 third quarter.