Cellocator Launches CR200, A Compact Cost Effective Solution For Fleet Management And Stolen Vehicle Recovery Service

Cellocator, a Pointer Telocation Division, (Nasdaq Capital Market: PNTR) (Tel-Aviv Stock Exchange: PNTR), has launched its CR200 unit for offering a reliable yet affordable solution for Fleet Management and Stolen Vehicle Recovery applications.

Cellocator, a leading Automatic Vehicle Location (AVL) technology provider with more than 800,000 units installed in over 55 countries, has developed the CR200 to provide the market with a compact size entry level device for Fleet Management and Stolen Vehicle Recovery applications. The device is available in two flavors, CR200 and CR200B, targeting large fleets, insurance and leasing companies. CR200 units are characterized by Cellocator’s high level of quality and are offered at a competitive price for large scale deployments. The CR200B is equipped with a built in rechargeable battery and GSM jamming detection algorithms for improved compliance with vehicle security applications. The devices are fully certified for automotive standards in accordance with EU and US directives.

“The introduction of CR200 answers the need of our customers in the fleet management sector, equipping them with compact quick to deploy units that provide a cost effective alternative for fleet management capabilities and stolen vehicle recovery applications,” said Noam Cimand, Vice President of Sales and Marketing at Cellocator. “Our customers have already ordered CR200 units, relying on our experience in the field and proven track record.”

For more information about Cellocator’s CR200 please visit: www.cellocator.com.

About Pointer Telocation

Pointer is a leading supplier of MRM (Mobile Resource Management) for the motor vehicle industry. The combination of technological supremacy and innovation enables Pointer to develop and manufacture unique communications solutions to meet customers' needs. The Company provides a range of services to insurance companies and vehicle owners, including road services, car towing, locating stolen cars, managing vehicle fleets, safety products and other value added services.

Pointer has grown in recent years also through successful implementation of acquisitions in Israel and in Argentina and establishing business branches and partnerships in Mexico, Romania and Brazil. In April 2004, the Company acquired the assets and operations of Shagrir Ltd., and in 2007 the Company acquired the assets and operations of Cellocator. Pointer has offices in Israel, Argentina, Mexico, Brazil and Romania.

Pointer has a growing list of customers and products installed in more than 55 countries. Among the Company customers are insurance companies that offer or require towing services and locating services of vehicles as part of the insurance policies they sell.

Pointer shares are traded on NASDAQ (PNTR) and the Tel Aviv Stock Exchange (PNTR).

The Company's top management and the development center are located in the Afek Industrial Area of RoshHa'ayin.

Copyright Business Wire 2010

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