(Story updated to add Cramer's picks in the Lightning Round and his interview with a CEO of an apartment REIT who has a different view of the industry from Cramer's.) NEW YORK ( TheStreet) -- Jim Cramer gave the bears their due on his "Mad Money" TV show Monday. He said the bears have valid reasons why the markets should be lower. But said that when those negatives are put into context, they're just not enough to be keeping investors out of stocks. Cramer explained that many bears complain that the markets have risen too far, too fast. "The markets don't get speeding tickets," retorted Cramer, who reminded viewers that stocks are still cheap when compared to various other points in history. Next Cramer addressed the elephant in the room, Apple ( AAPL), a stock which he owns for his charitable trust,
Demandware IPOIn the "Know Your IPO" segment, Cramer once again reminded viewers never to confuse a trade with an investment. He said especially in the IPO market, investors must get in on the IPO itself and sell on the initial pop. "Buying an IPO in the aftermarket is the ultimate investing no-no," he told viewers. With so many highly-hyped IPOs, like Groupon ( GRPN) and Yelp ( YELP), coming to market, Cramer said it's easy to see why investors are getting hurt. Enter Demandware, an ecommerce cloud software provider that's following in the footsteps of Salesforce.com ( CRM), sans the media frenzy. Cramer said unlike Groupon and Yelp, average investors can actually get shares of the Demandware IPO, and the company actually has a good subscription based business model to boot. Cramer said that while Demandware has yet to turn a profit, the company has a clear plan to do so. Its addressable market, ecommerce, is gigantic with 21.3% annual growth prospects. Additionally, the company's management has a lot of experience under its belt, and Demandware also has some big customers using its platform. Demandware expects to come public trading around 5.5 times its sales, but Cramer said the company deserves a premium multiple around seven times sales given its potential for growth. That would make Demandware IPO shares a steal up to $16 a share.
Bullish Manufacturing OutlookIn the "Executive Decision" segment, Cramer once again welcomed Alan KcKim, president and CEO of Clean Harbors ( CLH), which is in the business of making dirty industries cleaner. Clean Harbors surprised Wall Street when it last reported on Feb. 22 with a 24-cent-a-share earnings beat on sharply higher revenues. The company also raised full-year guidance. Shares of Clean Harbors are up 22% since Cramer last spoke with McKim on Nov. 15. KcKim was bullish on Clean Harbors' outlook on the manufacturing sector. He said that manufacturing in the U.S. will continue to grow, especially in the chemicals business, thanks to lower costs. KcKim was also upbeat on Clean Harbors' incinerating business, where the company manages 69% of the total U.S. incinerator volume. He said that America needs more incinerator capacity and Clean Harbors will be providing it. Turning to the ailing natural gas sector, KcKim said that only about $100 million of his company's revenues are tied to natural gas, but there is still a lot of drilling happening and many companies are simply shifting from gas to oil and other liquid drilling. He noted that the Canadian oil sands still represents a huge opportunity. When asked about some political hot-button issues, KcKim came out in favor of the Keystone XL pipeline project. He said that pipelines are the safest way to transport oil and gas and the pipeline will keep drilling in America going. KcKim also was in favor of wastewater recycling at all drilling and hydraulic fracturing sites. He said that with unified regulations, treating wastewater at the well will be the best option. Cramer remained bullish on Clean Harbors.