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NEW YORK ( TheStreet) -- The ex-dividend date for Mercury General Corporation (NYSE: MCY) is tomorrow, March 13, 2012. Owners of shares as of market close today will be eligible for a dividend of 61 cents per share. At a price of $44.30 as of 9:35 a.m. ET, the dividend yield is 5.5%. The average volume for Mercury General has been 216,400 shares per day over the past 30 days. Mercury General has a market cap of $2.43 billion and is part of the financial sector and insurance industry. Shares are down 2.9% year to date as of the close of trading on Friday. Mercury General Corporation, together with its subsidiaries, engages in writing personal automobile insurance products. The company also writes homeowners, commercial automobile and property, mechanical breakdown, fire, and umbrella insurance products. The company has a P/E ratio of 12.6, below the average insurance industry P/E ratio of 27.7 and below the S&P 500 P/E ratio of 17.7.