NEW YORK, (TheStreet) -- You can downplay a vague, unspecified sellout. Or you can shout it to the skies. When it comes to Apple ( AAPL) and the so-called "Sell-Out!" of its new iPad, most of the media opted for the first, hyperbolic route, even though good sense dictates the second.Here's the crux of the matter: Apple unfurled its new iPad last week. The iPad apparently fell out of stock, almost immediately. According to much of the media, this was great news! But there is a caveat the size of a 1958 Chevy: we have no idea how many were in stock in the first place. The Wall Street Journal got it right. They didn't specifically showcase the sell-out issue in the headline. And in only the fourth sentence, we hear the key: "The company declined to release specific sales figures." Compare that to a more gullible effort from All Things D, which started with a breathless reference to all-night waits for future iPad shoppers, but did not mention (in the lead or entire body of the article) that no one knows how many iPads sold out: "Hoping to get your hands on one of Apple's new iPads this Friday, but haven't gotten around to pre-ordering one? Then it's time to dust off that urban camping gear. Apple has sold out of launch day pre-orders." Look: Apple is a good enough company and the iPad a good enough product not to need a media complicit in hype. That's why the media do not need to fall for what is often the easiest hype job in the book. Speaking of books, Amazon ( AMZN) is (in)famous for the same stunt. Make a smaller than needed initial run, then announce a sell-out! Happy headlines to follow. That's not to say that the new iPad won't eventually sell well. But don't take an article that fails to mention lack of first run production specifics as proof.