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NEW YORK ( TheStreet) -- Mattel (Nasdaq: MAT) hit a new 52-week high Friday as it is currently trading at $33.20, above its previous 52-week high of $33.16 with 468,338 shares traded as of 11:30 a.m. ET. Average volume has been 2.7 million shares over the past 30 days. Mattel has a market cap of $9.85 billion and is part of the consumer goods sector and consumer durables industry. Shares are up 19.1% year to date as of the close of trading on Thursday. Mattel, Inc., together with its subsidiaries, designs, manufactures, and markets various toy products. Its products comprise fashion dolls and accessories, vehicles and play sets, and games and puzzles. The company has a P/E ratio of 14.9, above the average consumer durables industry P/E ratio of 14.3 and below the S&P 500 P/E ratio of 17.7.