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NEW YORK ( TheStreet) -- Nike (NYSE: NKE) hit a new 52-week high Friday as it is currently trading at $109.95, above its previous 52-week high of $109.67 with 893,051 shares traded as of 10:35 a.m. ET. Average volume has been 2.4 million shares over the past 30 days. Nike has a market cap of $37.71 billion and is part of the consumer goods sector and consumer non-durables industry. Shares are up 12% year to date as of the close of trading on Thursday. NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of footwear, apparel, equipment, and accessory products for men, women, and children worldwide. The company has a P/E ratio of 23, above the average consumer non-durables industry P/E ratio of 21.9 and above the S&P 500 P/E ratio of 17.7.