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NEW YORK ( TheStreet) -- Yum Brands (NYSE: YUM) hit a new 52-week high Thursday as it is currently trading at $66.97, above its previous 52-week high of $66.65 with 2.3 million shares traded as of 1:10 p.m. ET. Average volume has been 3.3 million shares over the past 30 days. Yum has a market cap of $28.68 billion and is part of the services sector and leisure industry. Shares are up 12.7% year to date as of the close of trading on Wednesday. YUM! Brands, Inc., together with its subsidiaries, operates as a quick service restaurant company in the United States and internationally. The company has a P/E ratio of 24.2, below the average leisure industry P/E ratio of 24.4 and above the S&P 500 P/E ratio of 17.7.