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NEW YORK ( TheStreet) -- Alliance Data Systems Corporation (NYSE: ADS) hit a new 52-week high Thursday as it is currently trading at $123, above its previous 52-week high of $122.62 with 128,865 shares traded as of 11:15 a.m. ET. Average volume has been 688,500 shares over the past 30 days. Alliance Data Systems has a market cap of $5.52 billion and is part of the services sector and diversified services industry. Shares are up 15.6% year to date as of the close of trading on Wednesday. Alliance Data Systems Corporation provides data-driven and transaction-based marketing, and customer loyalty solutions primarily in the United States and Canada. The company has a P/E ratio of 22, above the average diversified services industry P/E ratio of 21.3 and above the S&P 500 P/E ratio of 17.7.