NEW YORK ( CNBC) -- Consumers are in the driver's seat as retailers move away from wardrobe staples and shift to fashion-forward pieces while planning their upcoming fall inventories, industry analysts said. To cater to a more strategic and tech-savvy shopper, retailers are increasing their e-commerce offerings and incorporating the latest fashion trends instead of playing it safe as they try to entice consumers to break out their wallets and boost sales. "I think smart retailers who are trying to find a way to capture the consumer's dollar know that fashion is where they have the best opportunity," said Catherine Moellering, executive vice president of The Tobe Report, a fashion retail consulantcy firm. "Basics are really going to be a price war."
By Katie Little, Special to CNBC
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