H.J. Heinz Co. (HNZ) is significantly strengthening its focus on the T.G.I. Friday’s line of frozen snacks and appetizers by increasing its investment in marketing and product development in fiscal year 2013. The brand’s newest snack and appetizer item, T.G.I. Friday’s Mac & Cheese Wedges, capitalizes on the comfort food trend by taking one of America’s favorite comfort foods and turning it into an easy to prepare and fun to eat snack.
“Heinz and T.G.I. Friday’s are long-time partners, and our licensing relationship will continue to flourish as we work to reflect in our retail products the significant culinary innovation and development taking place in our restaurants,” said Ricky Richardson, Chief Operating Officer, Carlson Restaurants. “Heinz continues to work with us to develop delicious and flavorful snack products that enable our guests to bring home that Friday feeling any day of the week.”About HeinzH.J. Heinz Company, offering “Good Food Every Day”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. Friday’s® snacks and appetizers, and Plasmon infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®. About T.G.I. Friday’sT.G.I. Friday’s offers a unique, casual experience delivering on its brand promise of “In Here it’s ALWAYS Friday” melding authentic and imaginative American food, exciting and innovative drinks and a one of a kind service experience to provide liberation from the everyday -- turning any day into a FRIDAY! It is also famous for its knowledgeable and charismatic bartenders, nearly 8,000 of whom compete annually for the title of the “Greatest T.G.I. Friday’s Bartender in the World.” As the original casual dining restaurant, Friday’s delights guests in more than 900 restaurants across more than 60 countries around the globe. For more information, visit www.fridays.com. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50196222&lang=en