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NEW YORK ( TheStreet) -- The ex-dividend date for Gannett (NYSE: GCI) is tomorrow, March 7, 2012. Owners of shares as of market close today will be eligible for a dividend of 20 cents per share. At a price of $14.88 as of 9:30 a.m. ET, the dividend yield is 5.5%. The average volume for Gannett has been four million shares per day over the past 30 days. Gannett has a market cap of $3.67 billion and is part of the services sector and media industry. Shares are up 12.5% year to date as of the close of trading on Monday. Gannett Co., Inc. operates as a media and marketing solutions company in the United States and internationally. Its Publishing segment publishes 82 U.S. The company has a P/E ratio of 7.7, above the average media industry P/E ratio of seven and below the S&P 500 P/E ratio of 17.7.