Keynote Competitive Research, the industry analysis group of Keynote® Systems (Nasdaq:KEYN), today announced the expanded 2012 Keynote Mobile Banking Scorecard, first launched in 2011, as a benchmarking standard for the financial and mobile banking industry. The latest Scorecard measures and ranks 15 large retail banks in the United States based on an expanded list of more than 100 criteria in four main categories, developed from consumer research and extensive interviews with practitioners. Banks evaluated for the 2012 Keynote Mobile Banking Scorecard include (in alphabetical order) Bank of America, BB&T, Capital One, Chase, Citibank, Citizens, Fifth Third, ING Direct, KeyBank, PNC Bank, Regions, SunTrust, TD Bank, U.S. Bank and Wells Fargo. In the Q1 2012 Scorecard Chase Bank took top honors in six categories including first for Overall Score. Wells Fargo placed second for Overall Score, with Bank of America coming in third. While the Scorecard reflected clear winners of particular categories, the scoring revealed the critical improvements that are still needed within the mobile banking industry. Among other findings, 14 of the banks offer banking on iPhone apps, while only 13 offer mobile Web banking. Only seven banks offer mobile banking through each of SMS, mobile Web and apps for all of the iPhone, Android and BlackBerry operating systems. "As we continue expanding the scorecard to reflect a greater population of mobile users it remains clear that mobile banking is still in its infancy," says Chris Musto, general manager of Keynote’s competitive research group. "Several key elements desired by consumers—from mobile check deposit to interactive alerts—are still on the drawing board at most banks, along with efforts to realize the potential of smartphones to facilitate payments.” The Scorecard analyzed text, mobile Web and iPhone, Android and BlackBerry apps by four dimensions of customer experience: Functionality, Ease of Use, Privacy & Security, and Quality & Availability.