Nissan Mulls Datsun Revival: Report

TOKYO ( TheStreet) -- Nissan Motor Co. ( NSANY) is considering pulling the Datsun brand out of retirement for a line of low-priced cars it would sell in emerging markets, according to a published media report.

The report, published on The Wall Street Journal's Web site, cited an anonymous source familiar with the situation.

Nissan Rogue

The goal would be to use the brand for low-cost cars in markets where Nissan-branded vehicles are too expensive for first-time car buyers, the report said.

Nissan retired the Datsun brand in 1986. In the U.S., it was known for small economy cars like the B210, and for the 240Z sports car and its successors.

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The Journal article also cited a Nikkei report that said Nissan is planning to relaunch the Datsun brand by 2014, with a goal of selling up to 300,000 Datsun-branded vehicles each year. Each would be priced around 500,000 yen, or about $6,173, according to the Nikkei report.

Nissan declined to comment on its future product strategy, the Journal said.

Shares of Nissan closed Friday down 54 cents at $20.06.
This article was written by a staff member of TheStreet.

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