NEW YORK ( CNBC) -- Despite rising consumer confidence and strong February same-store sales, don't celebrate the return of the consumer just yet. The findings of a recent study by WSL/Strategic Retail provide some sobering observations. Most consumers still feel as though they are struggling to afford the basic necessities. "Every retailer wants to think 'Everything I sell is worth it! Shoppers will love it', but the hard reality is 52% Americans feel they barely have enough to afford the basics," said Candace Corlett, president of WSL/Strategic Retail. Corlett's comments are based on a survey WSL/Strategic Retail conducted of 1,950 consumers in December regarding their shopping habits.
By Courtney Reagan, CNBC Reporter
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