NEW YORK ( TheStreet) -- Yelp ( YELP) has priced its initial public offering at $15 per share, above its projected range of $12 to $14, according to multiple media reports. The online business review company sold 7.15 million shares in the offering, raising $107 million, according to The Wall Street Journal. The company's stock is expected to start trading Friday on the New York Stock Exchange. In the company's latest S-1 filing with the Securities and Exchange Commission on Feb. 16, Yelp said it lost $16.9 million in 2011 on revenue of $83.3 million, wider than its loss of $9.7 million in 2010 on revenue of $47.7 million. Yelp also said in its filing that the majority of the reviews on its site are of restaurants (42%) followed by shopping (20%), and that it averaged 66 million unique visitors on a monthly basis for the December-ended quarter, up 67% from the same period in the prior year. -- Written by Michael Baron in New York. >To contact the writer of this article, click here: Michael Baron.