NEW YORK ( CNBC) -Everyone wants to create the next viral video, but once you reach that Holy Grail, the question becomes, how do you make money off of it? Ask Dave Carroll. You probably know him: He's the guy who flew United Airlines, found out when he landed that his $3,500 Taylor acoustic guitar (he's a professional musician) had been broken and got no help from the air carrier's parent, United Continental Holdings ( UAL) , to pay for the repairs.
By Cindy Perman, CNBC Correspondent
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