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NEW YORK ( TheStreet) -- Mattel (Nasdaq: MAT) hit a new 52-week high Thursday as it is currently trading at $32.80, above its previous 52-week high of $32.79 with 731,473 shares traded as of 10:50 a.m. ET. Average volume has been 2.7 million shares over the past 30 days. Mattel has a market cap of $9.85 billion and is part of the consumer goods sector and consumer durables industry. Shares are up 16.9% year to date as of the close of trading on Wednesday. Mattel, Inc., together with its subsidiaries, engages in the design, manufacture, and marketing of various toy products worldwide. Its products comprise fashion dolls and accessories, vehicles and playsets, and games and puzzles. The company has a P/E ratio of 14.9, above the average consumer durables industry P/E ratio of 14.3 and below the S&P 500 P/E ratio of 17.7.