Opportunity: Fruit a la carte
The nation's supermarkets, such as Safeway ( SWY) and Kroeger ( KR), might want to do themselves a favor, take a cue from upscale grocer Trader Joe's and start pricing fruit by the piece, not the pound. That's the suggestion of Mary Nanfelt, a supermarket analyst for IBIS World. "Consumers are naturally attracted to lower prices, so they're expected to buy more fruit when they see a sign that says 19 cents per banana instead of 69 cents a pound," she says. "Also, by pricing produce by the item, shopping is more convenient because the consumer no longer has to weigh the product and figure out how much they're truly spending. Americans are increasingly becoming busier and convenience is a huge factor in any routine activity."