Protective Life Corporation (“Protective”)(NYSE:PL) will participate in the upcoming Raymond James Institutional Investors Conference in Orlando, Florida on Monday, March 5, 2012. Richard J. Bielen, Protective’s Vice Chairman and Chief Financial Officer, will discuss the Company’s results and strategic direction beginning at 9:15 a.m. Eastern time that day.

A live webcast of the presentation will be available on the company website at www.protective.com in the Investor Relations section. Please access the website at least 15 minutes in advance to register and download any necessary software. The presentation will be available for replay beginning Monday, March 5, 2012 at 12:00 noon Eastern through midnight May 12, 2012.

About Protective Life Corporation

Protective Life Corporation provides financial services through the production, distribution and administration of insurance and investment products throughout the United States. It has annual revenues of approximately $3.6 billion and as of December 31, 2011 had assets of approximately $52.9 billion.

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