ARMONK, N.Y. and MIAMI GARDENS. Fla., Feb. 28, 2012 /PRNewswire/ -- Today, IBM (NYSE: IBM) announced a collaboration with the Miami Dolphins to integrate analytics technology into Sun Life Stadium, enhancing the overall experience for fans of sports, music and media with IBM solutions designed for Smarter Cities. To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/miami-dolphins-transform-sun-life-stadium-into-an-entertainment-destination-for-fans-with-ibm-solutions-for-smarter-cities-140680853.html As a result, officials can gain real immediate insight into all stadium operations including visitor traffic, fan spending preferences and weather patterns, as well as social media sentiment, allowing them to predict and adjust accordingly based on real-time events. Sun Life Stadium is a premier venue that hosts a variety of entertainment, media and business events, as well as marquee sports events including the Super Bowl and Orange Bowl. With millions of visitors in over 1.5 million square feet of space, coordinating 24,000 parking spaces and over 75,000 seats can lead to logistical and management challenges for the staff. In collaboration with IBM business partner, Flagship Solutions Group, Sun Life Stadium is using IBM's Intelligent Operations Center (IOC) for Smarter Cities, supported on the IBM SmartCloud, to address these challenges while also engaging fans by delivering an unmatched experience at an event. Stadium staff can now offer a unique fan experience by enabling event specialists to more effectively manage visitor traffic, monitor inclement weather and analyze visitor spending habits on concessions, merchandise and dining services to better target the fans with premium products and services. IBM's Intelligent Operations Center, which helps manage and view interconnected operations across a city or a stadium, is designed to drive sustainable economic growth by helping organizations deliver more innovative services that exceed their citizens or customers' expectations. "Our challenge is to continue to make it exciting for people to come to our stadium as we compete with a constantly morphing entertainment industry that is increasingly interactive," said Tery Howard, Chief Technology Officer, Miami Dolphins, "This collaboration with IBM will provide analytics capabilities to collect insight into massive amounts of data we generate every second to look through the eyes of the fan and develop unmatched services to create meaningful experiences for our visitors." IBM's IOC provides Sun Life Stadium a complete interconnected view of stadium activity, from weather alerts, to real-time security, to traffic flow into the stadium creating a seamless flow of visitors attending a game, to insights into whether visitors prefer a full dining experience or buy food at concession stands prior to a big game.