One solution for the privacy challenge is for government, industry, academia and consumer groups to collaborate in updating current privacy principles to address the world of big data. These revised principles should place a greater focus on appropriate uses of data. They should also include an "accountability" principle to help ensure organizations use and protect data in ways consistent with individual and societal expectations. Together, these principles can help reduce the burden on the consumer and shift greater responsibility to the data collector."Microsoft has long been a contributor to the global debate and discussion on the future of privacy," said Malcolm Crompton, managing director of Information Integrity Solutions Pty Ltd. "The global framework proposed by Scott Charney tackles head-on many of the difficult realities of today's environment. It's a great contribution to the dialogue." The Role of Government The advent of big data has also been challenging for governments. Any transformative technological change that recasts the way people live will engender deeper government engagement. This is because governments' relationship with the Internet is a complex one. In the TwC Next white paper, Charney said governments globally are simultaneously users of the Internet, protectors of individual users as well as the Internet itself, and exploiters that capitalize on the power of technology for a variety of purposes. In times of need, governments may use online services to keep citizens informed, and first responders can react more effectively than those not using cloud-based services because they have GPS devices, mapping capabilities, street views, videoconferencing and other cloud-based services. Such benefits only materialize, however, if these systems meet reasonable expectations of overall service reliability. Recognizing this fact, governments may play an increasingly active role in many aspects of the Internet. Some nations are looking at legislatively mandating the adoption of information risk-management plans for those managing information and computing systems.